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Posted on 5/3/2023 6:30:00 PM

The digital way to invest in gold: A letter from a mother to her daughter

Dear Soniya,

I hope you're doing great and your phone is your constant companion as always. I know you're busy with your studies and your new job, but I wanted to talk to you about something really important – investing in gold. Don't roll your eyes yet! Hear me out.

I know Soniya, you're not into sona and you do not like wearing gold jewelry and think it's kind of tacky, but investing in gold is something else entirely. Are you wondering why gold is so darn valuable? Well, it’s not just because it’s shiny (although that doesn’t hurt). Gold has been considered to be a valuable investment option for centuries, and has stood the test of time and is likely to do so in the future. And so am introducing you to a scheme that you shouldn’t miss out on- ICICI Prudential Gold ETF. With this scheme you can invest in gold without having to deal with physical gold.

The best part is that it's all digital! You can invest in ICICI Prudential Gold ETF right from your phone. Yes, your beloved phone! Since you're on your phone all the time, investing in this scheme will be seamless for you. You can even buy and sell the Gold ETF units just like any other stock on a stock exchange, during the trading hours.

Now, I know you might be wondering about the cost and storage of physical gold. But with ICICI Prudential Gold ETF, you don't have to worry about that. It's cost-effective, and you don't need to worry about storing it or getting insurance for it. Plus, you can invest any amount you want (i.e. as low as INR 100), so you don't need to break the bank to start investing in gold.

As your mother, I wish for you a good financial future, and investing in gold might be a smart way to achieve that. And with ICICI Prudential Gold ETF, it's even easier and more fun. So, what do you say? Are you ready to give it a shot?

Love,
Mom

LetterFromMom

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